My Journey as a Marketing Intern

Riddhi Khincha

           For the last two months, I have been working as a marketing intern for a startup company, ioTium. As an Economics major in the College of Business at the University of Nevada, Reno, I wanted to gain knowledge of the fields that I could potentially pursue a career in. In all honesty, I did not know much about the company, other than it dealt with industrial ioT and security, which at the time, I had never been taught about. Also, being a college student, I did not have any prior experience in working in a traditional office, so my goal was to learn as much as possible.

I initially thought that working an internship would just be meeting endless deadlines, making my work very stressful. However, the second I stepped foot in the office, I was surprised to be warmly welcomed. The company atmosphere made me feel comfortable, soothing my initial nerves of being a “newbie.” Everyone greeted me with a smile on their face and were constantly friendly, especially when I needed people to sit with at lunch; coworkers also let me come to them for advice and ask questions and they took time out of their busy schedule to teach me. It did not take me long to get used to the friendly, social culture of the company.

As a marketing intern, I was able to develop tools and transferable skills essential for working in a future workplace. My primary responsibilities involved improving their website and handling their LinkedIn page to boost content views. I was able to gain more insight into how people use the website as a tool for learning and could potentially become a client or an investor for the company. Because of this, I understood how to make the website more aesthetic and informative to gain viewers.

It was interesting to gain experience with a company in the technology industry with established professionals. I received a firsthand view of how a professional establishment works. Learning about all types of fields and not only those relating to business, I was able to understand all the different work branches that help ioTium run. And because the company is a startup, I was also able to have responsibilities working with heads of departments, something I could not have done in a larger company.

Working for ioTium was one of the best internship experiences that I could have had. Never before have I met a group of coworkers who cared so deeply, wanting me to succeed and grow as a student and as a professional. Looking back, I will miss the chance to contribute to a company revolutionizing the way in the industry, the supportive atmosphere, and the friends I have made along the way. I am very happy with the amount that I have learned and experienced in the nine weeks of working at the company. Being a Marketing Intern at ioTium was truly the best way I could have spent my summer.